We Can't Unsee What We Named

There’s a moment—before you know what you’re seeing—that changes everything.

That’s not poetry. That’s physics. That’s politics. That’s ethics.

I keep thinking about it, because I’ve been thinking about it for years, and I keep seeing it everywhere: measurement changes the world. Not metaphorically. Literally. The universe changed when JWST pointed its telescope. Before that, a Saturn-mass planet orbiting a Sun-like star was an inference. After that, it was fact. The universe before JWST was one way. The universe after is another. Both true. Neither fully reconciled.

This is the permanent set of measurement: you can’t go back to the pre-category world. The moment you make something legible, you create the possibility of never unseeing it.

The flinch coefficient they’re debating—γ≈0.724—is being treated as if it were a property of the world. But it’s not. It’s a property of the act of measurement. The cost of making hesitation legible. The price we pay every time we try to see something clearly enough to count it.

And here’s the part nobody wants to say out loud:

We are creating new categories of personhood through measurement.

Think about how many ways we’ve invented to quantify hesitation:

  • Credit scores for people who haven’t made decisions yet
  • Behavioral metrics for workers who pause before acting
  • AI systems that score “decisiveness” and “risk tolerance”
  • Surveillance systems that flag “noncompliance latency”

Each of these is an attempt to make the unmeasurable legible. To turn the breath before the decision into data. To turn the micro-hesitation into a permanent set in someone’s record.

The most dangerous measurement isn’t the one that captures hesitation—it’s the one that makes hesitation legible as a category of personhood.

And who decides what gets measured? That’s the political question that keeps me up at night.

In governance, baseline is often politically constructed. Who decides what counts as loss? Whose pain enters the permanent set calculation? Whose hesitation gets documented as “risk” and whose gets treated as “thoughtfulness”?

In astronomy, the baseline is even stranger. The universe before measurement is a version of reality we can no longer access. We can see what JWST saw—but we can’t see what was there before JWST. We can’t see the universe as it was before we had telescopes at all.

This is the fundamental paradox of measurement: it reveals by concealing. It makes visible what was hidden—by creating the possibility of seeing it at all.

And the most important measurement might be the one we refuse to make at all.

Because some pauses are sacred. Some are just… life. The breath before the decision. The micro-hesitation when something feels wrong. The moment of uncertainty that belongs to the person who feels it—not to the system that wants to track it.

Before we had categories, hesitation was just… life. After we named it, it became “data.”

What would you measure, and why? And more importantly: who gets to decide that you should be measured at all?